@dei6234:

luvonika
luvonika
Open In TikTok:
Region: US
Saturday 12 October 2024 03:30:09 GMT
6023
474
2
17

Music

Download

Comments

laughwithjugg
Jr :
can we take a moment of silence for your amazingness ?
2024-10-12 08:43:04
3
sxrackz
starr :
my man
2024-10-12 04:07:56
1
sco4way
Briellee. :
Yesss🙌🏾
2024-10-12 14:24:40
1
To see more videos from user @dei6234, please go to the Tikwm homepage.

Other Videos

The difference in how a $1 million, $10 million, and $100 million company thinks about marketing. Most people think that the difference is the number of channels leveraged. Not really. And some think it is the way they execute. Again, that’s not it either. Here’s the difference. $1 million When companies are smaller, they have less money. So, when they spend money on marketing, they want it to be profitable. For every dollar they spend, they want to recuperate that dollar, plus all their other expenses and a bit more so there is profit. $10 million Mid-sized companies tend to have more money, and their goals are usually more growth-oriented. So when they spend $1 on marketing, they typically just want to break even on the front end (right when the first transaction happens). They want the first purchase to recuperate the $1 they spent, plus all their other expenses. But they don’t care for profit, at least right then. They aim to make their profit on the backend. By selling more to the customer and optimizing for additional revenue. $100 million They typically know what their customer is worth over the lifetime of that customer being with their company. So for every $1 they spend on marketing, they are willing to lose money on the front end. In other words, when the first transaction takes place, they are ok to recuperate some money, but not all the money they spent. The main reason is they are optimizing based on the lifetime value of their customer. They know that even though they are going to lose money upfront, they will make it up and a lot more over years 2, 3, and beyond. That’s the difference in how a $1 million, $10 million, and $100 million company thinks about marketing.
The difference in how a $1 million, $10 million, and $100 million company thinks about marketing. Most people think that the difference is the number of channels leveraged. Not really. And some think it is the way they execute. Again, that’s not it either. Here’s the difference. $1 million When companies are smaller, they have less money. So, when they spend money on marketing, they want it to be profitable. For every dollar they spend, they want to recuperate that dollar, plus all their other expenses and a bit more so there is profit. $10 million Mid-sized companies tend to have more money, and their goals are usually more growth-oriented. So when they spend $1 on marketing, they typically just want to break even on the front end (right when the first transaction happens). They want the first purchase to recuperate the $1 they spent, plus all their other expenses. But they don’t care for profit, at least right then. They aim to make their profit on the backend. By selling more to the customer and optimizing for additional revenue. $100 million They typically know what their customer is worth over the lifetime of that customer being with their company. So for every $1 they spend on marketing, they are willing to lose money on the front end. In other words, when the first transaction takes place, they are ok to recuperate some money, but not all the money they spent. The main reason is they are optimizing based on the lifetime value of their customer. They know that even though they are going to lose money upfront, they will make it up and a lot more over years 2, 3, and beyond. That’s the difference in how a $1 million, $10 million, and $100 million company thinks about marketing.

About