@joeefoster: 🐔The KFC Chicken Shortage of 2018 🐔 In February 2018, the unimaginable happened—KFC ran out of chicken in the UK. Chaos ensued. People called the police, wrote to MPs, and flocked to other fast-food chains like Burger King. It even prompted a clever crisis campaign that reached over 1 billion people within three months. What Happened? KFC switched its delivery supplier from Bidvest, which specialized in food logistics, to DHL, which had no experience in this area. DHL centralized deliveries from a single warehouse, unlike Bidvest’s six, and when a road accident on the M6 occurred, deliveries were paralyzed. Chickens were ready but couldn't reach stores in time, leading to massive food waste and forcing 3/4 of KFC outlets to close. This resulted in a 20% drop in shareholder value. Public Reaction Brits didn’t take the shortage lightly. People called the police, complained about having to eat at Burger King, and voiced frustrations on social media. Independent chicken shops, meanwhile, enjoyed a surge in business. It took KFC about a month to recover, eventually returning to their previous logistics supplier. The Campaign KFC responded with a witty ad campaign, rearranging their letters to "FCK" as a tongue-in-cheek apology. While praised for humor and accountability, the campaign subtly shifted blame to DHL. The ad garnered over 700 news articles, reaching an audience of nearly 800 million, with an additional 219 million social media views. #JoesAlternativeHistory #KFC #CrisisManagement #PopCulture #BurgerKing #BritishNews #KFCChicken #KFCUK #KFCCrisis #FunnyNews

Joe

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Wednesday 16 October 2024 18:16:17 GMT