@umgcatalog: 12 years later and we’ll still never let “Boyfriend” by @Justin Bieber go ♥️ 2012 felt very much like a pivotal turning point in Justin Bieber’s career. His third studio album ‘Believe’ took a more R&B/Hip-Hop approach to music than his fans were previously used to hearing from him. “Boyfriend” was the lead single from ‘Believe’, and it really gave fans a taste for the new direction and different genres of music he wanted to explore. “Boyfriend” was also the first of his singles to reach #1 in his homeland of Canada. How many times did you watch the music video on loop when it first came out? Be honest..we won’t judge 🤫 #justinbieber #boyfriend #musicvideo #believe