@culted: The deal started in 2003 when Vitaminwater partnered with @50 Cent to launch his own line of flavoured water called Formula 50. After being offered cash, he asked to be paid in equity, which, at the time, wasn’t very common but paved the way for other celebrities to earn hundreds of millions of dollars by doing the same. He went on to make over $100 million after Coca-Cola bought Glacéau, Vitaminwater’s parent company. In his song "I Get Money," he famously rapped: "I took quarter water, sold it in bottles for 2 bucks; Coca-Cola came and bought it for billions. What the f*ck?" #foryou #fyp #foryoupage #50cent #vitamin #vitaminwater #deal #hiphop #getrichordietryin