@leasalanguit: ‘I already tried all of that.’ 𝘢𝘸𝘬𝘸𝘢𝘳𝘥 𝘴𝘪𝘭𝘦𝘯𝘤𝘦 Sitting on this discovery call thinking I had ALL the answers about his Facebook ads problems. Me: ‘Have you tried UGC-style content?’ Him: ‘We have over 50 UGC videos.’ Me: ‘...oh.’ 𝘮𝘰𝘳𝘦 𝘢𝘸𝘬𝘸𝘢𝘳𝘥 𝘴𝘪𝘭𝘦𝘯𝘤𝘦 🫠 Lost a $1,750 + commission deal in under 30 minutes because I went in thinking I knew his business better than he did. Plot twist: I don’t even offer UGC services. Him: ‘Let’s not waste each other’s time.’ Me: 𝘥𝘦𝘴𝘱𝘦𝘳𝘢𝘵𝘦𝘭𝘺 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘸𝘰𝘳𝘥𝘴 Also me: 𝘤𝘳𝘪𝘤𝘬𝘦𝘵 𝘴𝘰𝘶𝘯𝘥𝘴 🦗 The reality of being a Facebook ads freelancer nobody posts about: → Sometimes YOU’RE the problem, not the prospect → Having a script isn’t enough → The more you think you know, the harder you fall Lesson learned: Stop assuming. Start listening. Today I: ✓ Added a disclaimer in my prequalifying questions that I don’t do ad creatives ✓ Added ‘What content have you tested?’ to my discovery call checklist ✓ Learned to shut up and let prospects talk first That call cost me $1,750, but the lesson? Priceless. Tell me I’m not the only one who’s had a reality check call like this 😅⬇️ #facebookadsmanager #fbads #freelancelife #businesslessons #marketingfai #lessonslearned #entrepreneurship #digitalmarketing #growthmindset

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Thursday 14 November 2024 12:50:53 GMT