@neilpatel: You would think marketers are decreasing their content budgets due to AI, but it is the opposite. When we surveyed 11,093 marketers, 63% said they were increasing their budget. 33% said they would maintain their budget, and only 4% plan on decreasing their content budget. Here were the main 3 reasons for increasing their budget: 1. They need to spend more money to keep up with all the format types needed for all platforms. 2. They felt human-created content performed better than AI content, so they are increasing their budget after previously decreasing it. 3. Podcasting is an essential channel with much more influence than before, so more budget is needed to invest in creating a podcast.

Neil Patel

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Monday 18 November 2024 23:17:57 GMT