@jen_woodcraftblueprints: Understanding data is one of the biggest keys to success. But how do you know what it all means and what is the most important data to look at every month? Enter in the conversion rate. Simply put this is telling you how many people have come to your online shop and actually purchased vs how many of come and left without purchasing. If you're having low conversion rates this gives you information on where some things need to be changed and adapted in making more people buy once they find your product. Some things to think about: ✅ How easy is it for someone to buy? ✅ Are the images professional and do they show the product well? ✅ Is your description answering potential questions they might have so they don't have to take the time to ask them? ✅ Do you offer customization or a variety of styles/colors? ✅ Is your pricing competitive and fair? Sometimes small tweaks make all the difference and will encourage people to buy.