@businesss_pro: Знаете ли вы, что многие известные бренды на самом деле принадлежат одной и той же корпорации? Это значит, что за популярными логотипами скрываются целые группы брендов, которые производят совершенно разные товары. Одна компания может контролировать целый рынок, объединяя продукты от напитков до косметики, от одежды до продуктов питания. Такие корпорации обладают огромным влиянием, потому что имеют под своим контролем не один бренд, а целую сеть, охватывающую множество категорий. Иногда это может быть удивительно — то, что мы воспринимаем как самостоятельный бренд, на самом деле может быть частью глобальной сети, управляющей множеством продуктов, знакомых нам с детства. Это показывает, как крупные игроки могут формировать потребительский выбор, даже если мы этого не замечаем.

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Monday 02 December 2024 10:43:37 GMT
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