@alex.b.sheridan: I’ve been creating videos for 5 years now and there’s still moments where I struggle to come up with new content ideas. It's not that I lack topics. I have tons of those in my notes app and write down new ideas throughout the week. Often times, just like you probably do... I overthink it. You start questioning: Haven't I covered this topic already? Yes… and repetition builds your brand. You need to revisit the same topics Just find unique angles and perspectives. Or as experts, we often fall into the trap of: "Everyone knows this already. Is it worth making a video about?" Yes… because your future clients probably do NOT know this. And if they can learn from it and be better for it… it’s worth sharing. Remember, for new viewers, what seems obvious to you may be groundbreaking to them. It's essential to put yourself in the shoes of a first-time customer—a prospect who has never encountered your world before. Remember the brand story you are telling in your content, obsess over servicing your clients, and continue to test and try new things and you’ll be on your way! ❤️ABS #contentideation #contentstrategy #contentcreator
Yes. Two good points. I often think while I’m recording a statement, “That’s not very original. Everybody knows that.” But the same ideas do have to be repeated constantly.
2024-12-03 17:30:23
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