eugbrandstrat
Region: AU
Wednesday 04 December 2024 00:48:17 GMT
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GoonerJS :
I miss the old meaning of woke.
2024-12-04 06:03:03
188
Emily de Armas :
Can you speak more on the Simon Sinek bs of purpose driven profit? I’ve never been into it and would love your take!
2024-12-04 18:47:27
13
sammi social :
Loooove - this is why Ben & Jerry’s is still one of the best of actually marrying social messaging and policy advocacy!
2024-12-04 01:56:13
299
juanmanueldirassar :
I feel not so smart now, cause I can't find where Synek's view is BS, could you please enlighten us? 🙏
2024-12-04 14:19:27
4
pork bezza :
When brands push values too hard they loose sight of their own brand, they all end up in a uniformed muddle
2024-12-04 14:21:35
92
Yeryeryer :
My feelings going to Sydney Mardi Gras and seeing large coporate logos plastered over every surface.. as you said, feels like they’re co-opting everything, thanks for talking about this topic 🙂↔️
2024-12-04 01:34:36
7
Robyn Young :
Yes to 'brand as doing and not as saying'
2024-12-04 01:14:41
110
kuppykakeqt :
This is probably the best in-depth look at co-opting DEI and progressive ideals through the capitalist, corporate lens. A system that sees people as widgets and consumers can’t see anything different
2024-12-04 21:41:36
15
CaptainWonderpants :
Correct me if I’m wrong but before that corporate were addressing social responsibility (CSR). That in itself was a PR exercise.
2024-12-04 07:10:26
9
StephenKStanford :
extremely well put. Explains why these progressive gestures are so irritating even though I suppoedly agree
2024-12-04 21:03:08
16
Nigel :
“A true purpose doesn’t create profit, it sacrifices it” — so intriguing! Please expound in your letter.
2024-12-10 11:39:08
24
JohnlyJohn :
Sincerity, authenticity, “doing not saying”, sacrificing profit for progress - all this feels more human than corporate.
2024-12-04 19:45:55
15
sarah_swati2 :
Gosh you’re interesting
2024-12-05 08:13:48
2
BEARBRAINS :
I think the key word is collaborate (over co-opt) . Brilliant. Participatory brands has also been a trend. Gotta discover your audience vs dictate it
2024-12-04 02:32:03
2
Molella :
This is the best analysis of the actual meaning of “woke” I’ve ever witnessed
2024-12-04 03:16:11
12
GG :
Eugene you are killing it, you always perfectly put words to super nuanced concepts! Slay 😘
2024-12-04 02:35:12
9
jason_swet :
This video needs to be shared around all major ad agencies
2024-12-04 14:55:49
4
Bartek :
I forgot Simon Sinek exists
2025-01-25 13:56:37
1
atelier.level :
I think its so dangerous when brands act as political while they can not really have any political change and its also not their job to do so… its the job of politicians!
2024-12-07 01:11:05
3
Artsygirl :
This is why I didn’t end up going into PR
2024-12-07 20:05:33
2
Todd :
It should be based on the empathy the company actually stands for.
2024-12-09 03:35:04
2
Gabo :
Great video. Life is a pendulum. We went a bit far from coherency and now swinging back
2024-12-10 19:06:42
1
Oliver Wickham :
can you talk more about simon sinek? i want to hear your thoughts on his circle thingy
2024-12-12 22:47:32
1
Sparkle Is Back :
You had me in the first half. I think a good thing about The disappearance of the woke rebrand is it’s a reminder that we the people need to do the work rather than waiting for corporations to do the work for us. They were just there for the profits.
2025-02-27 07:44:01
0
Views on Brand :
You had me at Simon Sinek 😂 was this a reference to a distaste for ‘purpose branding’? If so, I agree ☝🏻
2024-12-05 21:16:15
1
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