@jon_davids: This guy turns your trash into his cash. Bringing in $2M every single day. His name is Brian Scudamore. And he's the man behind 1-800-GOT-JUNK. Brian destroyed and reinvented an industry. And there's a lot to learn from how he did it. 1/ Early days Rewind to 1989. Brian's a broke college student. He can't find a summer job. And he needs cash now. He's grabbing some food when he spots a beat-up pickup truck filled with junk. There's a guy behind the wheel. Getting paid to haul it off. Brian is intrigued. That seems easy enough. He flips open the classified pages and spots a truck for $700. He buys it, paints it, and starts driving for dollars. This won't take long. 2/ Scrappy startup Brian quickly picks up a few gigs. In that first summer, he turns a profit of $1,700. More than enough for a year of school. He does it again the next summer. And the one after that. The cash is rolling in. Finally, in his last year of college he decides to drop out. He's learning more on the streets than he is in the classroom. Time to go all in. 3/ Big junk Fast forward to 1997. Brian's doing $1M/year. But he's stuck. He just can't figure out how to grow. That's when it hits him. Junk removal is a local business. You need feet on the street. In every city. But he's only got 2 feet. He needs a few more. So he turns to his one of his employees and makes an offer. "I want to make you my first franchisee. You know this business inside out. Pick a city, grab a truck, and do it there." It works. In the first year, that franchise reaches $1M in sales. Time to hit the gas. 4/ Going global Brian leans into the franchise business. He's hustling to bring more partners on board. It's a slog. And then he catches a lucky break. A writer from Fortune Magazine spots one of Brian's trucks on the road. And decides to write about it. The next day, Brian's phone blows up. Over 500 calls come in from people who want a franchise. He quickly signs 50 franchisees across the US. And by 2006, Brian's little junk company is doing $100M in revenue.

Jon Davids

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Friday 06 December 2024 20:59:21 GMT