@build_in_public: What it means for Omnicom to acquire Interpublic Group (IPG). This is what people aren't talking about. First, advertising is actually going to improve. The two companies will pool top talent, we'll get more creative and groundbreaking advertising. But this huge company will be slower to innovate. It'll be more ripe for disruption. Then you take into account that so many employees will lose their job from the merger of these two companies. Lots of them will either go to rivals, or start agencies of their own to compete with this new behemoth. Also, this new firm will become the largest advertising company. This is my take, I used to work at Dentsu, the sixth biggest advertising company by market cap. I think we're going to get more creative ads. There will be more room to grow for competitors and new agencies. But also there will be a lot of new agencies created. That's what I believe we're going to see happen from this huge news just announced. Crazy. #business #advertising #marketing #mediabuying

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Monday 09 December 2024 18:34:39 GMT