@neilpatel: If you are chasing a vanity metric like followers, you need to STOP! Here's the hard truth: 👀 Kim Kardashian has 300M followers. If you managed to grow your account to 10M, that’s still not 1% of her audience, and the truth is, many of those are probably inactive or bots. Millions of followers mean nothing if you cannot get them to ENGAGE and TAKE ACTION! Most brands looking to partner with influencers are beginning to understand this, so they look at your engagement rate and reach rather than your follower count. Brands use a simple formula for deciding who to partner with: No engagement = no influence = no $$$. So, instead of focusing on growing your follower count, focus on: 1️⃣ Growing your engagement – Are your followers interacting with your content? 2️⃣ Growing your TAM (Total Addressable Market) – Are your followers in the right industry? For most brands, a small, engaged audience in your niche beats millions of passive followers.

Neil Patel

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Region: US

Wednesday 11 December 2024 15:45:40 GMT