@vusithembekwayo_official: One of the biggest misconceptions Africans have about themselves—and by extension, African entrepreneurs—is that something is only "good enough" if it’s cheap or free. This mindset has long limited the growth of local businesses and stifled innovation across the continent. We often find ourselves willing to spend exorbitant amounts on imported goods simply because they carry a recognized international brand name. But why is it that when local entrepreneurs create something of equal or even better quality, the first reaction is often skepticism, criticism, or bargaining for the lowest price? Why do we devalue what comes from our own soil? This misconception is not just about economics—it’s about mindset. It’s about believing that excellence can come from within, that African brands can be world-class, and that supporting them means investing in the continent’s future.

Vusi Thembekwayo

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Thursday 12 December 2024 09:53:34 GMT