@wallstreetjournal: Dr. Martens are everywhere. But some vintage pairs are marked “Dr. Martens by Solovair”—revealing a quiet history between two bootmakers who have gone down very different paths. Producer: Jaden Urbi, Todd Holmes, @laura.yanyi Animator: Annie Zhao Camera: Ian Snape, Sean Musil, Michael Tabb, George Downs, Sean Boulds Additional footage: Getty Images #drmartens #solovair #boots #style #wsj

The Wall Street Journal
The Wall Street Journal
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Region: US
Wednesday 08 January 2025 23:03:15 GMT
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lydiapurcell404
lydiapurcell404 :
Honestly this makes me want to buy Solovair more than anything because I like this mindset
2025-01-09 03:16:27
37115
sleepoverforevz
Inventress of vibes :
At least solovair does half sizes
2025-01-09 00:21:24
20869
amymaria666
amymaria666 :
i love my solovairs - the only shoe i’ve never had to break in, they’re incredibly comfortable
2025-02-06 10:35:20
0
mini.knives
Pluto 🍉 :
The insides of my Solovair boots broke down after 6 months :(
2025-01-09 01:28:13
94
nilayjones
Nilay :
I love my solovairs, broke in amazingly and I wear them all the time
2025-01-08 23:43:48
259
_neeetz
_neeetz :
They need platformssss
2025-01-09 00:00:46
3686
tracy.robinson08
Tracy Robinson :
Well Doc Martens product are best
2025-02-07 12:08:27
0
zhuangrin
K C A Walker :
been saving up for a solovair for years because the last might actually fit my foot as opposed to docs
2025-01-09 00:00:39
3985
lanaeyab
Lanaeya :
I have been unintentionally influenced
2025-01-09 17:33:27
2679
activity420
Activity420 :
I’ve seen cobblers here talk about the decline in quality of doc martens.
2025-01-08 23:27:29
11353
goatladyid
goatlady :
I'm hearing buy solovair, not doc martens. because doc Martin is now owned by State Street vanguard and Black Rock. That's all you needed to say.
2025-01-09 14:04:44
2171
tioiri
papadel100 :
Solovair is the OG. Significantly better quality than the current Dr Martens footwear
2025-01-09 00:53:11
2419
rainymist.cos
✨☁️Mist☁️✨ :
It’s crazy also how the doc marketing just convinced us it’s normal to have to spend like three months wearing the shoes in so they don’t shred ur feet
2025-01-09 10:19:32
2178
nanacatira
NanaVe :
My heart wants Solovair, but my pocket says Docs!
2025-01-23 18:17:22
1
brooklyngirlny4
Brooklyngirlny :
This makes sense I bought some docs 3 years ago and they are not the same as the ones I had in 1990s. They now sit in my closet.
2025-02-02 21:47:37
1
thedarkpinup
TheDarkPinup :
I got the dark matte navy blue solovairs for my birthday and the price difference (Canadian) between solovair and doc marten was maybe 40$? And it came with a free boot maintenance kit (polish, brush ecy) they look black but have a dark blue hue in certain light. I love them so much.
2025-01-09 13:10:37
37
spaceduckets
Offline :
Solovair are like docs but well made and without yellow stitching
2025-01-09 21:02:48
950
boringwitchy
Tyeli :
I wish solovair would do their own version of jadons and jadon max or more fun designs like dr martens does
2025-01-09 01:55:46
456
shmitoooooo
Shmito :
So where do I buy solovair boots?
2025-01-10 19:40:42
50
stargirldes
d ☆ :
Docs have much cooler styles though ngl
2025-01-08 23:49:06
31
whatupkessler
whatupkessler :
Solovair is NOT significantly higher quality. It still shares the same heat-bonded GYW construction that is not actually stitched. You can repair a Doc with the same method as you can repair Solovair
2025-01-09 06:01:46
32
crystalchan15
Crystal Chan :
Solovair are a superior boot
2025-01-10 19:01:38
1
brookecasner
Brooke Casner :
And yet they’re just as uncomfortable
2025-02-10 06:24:00
1
dictabeat
Professor Dictabeat :
Do the solovairs also destroy your heels when breaking them in like with Docs?
2025-01-09 04:55:45
1
berzunza__
Mauricio Berzunza :
Dr. Martens might have made the first boot, but Solovair carried on with quality. Although I love Martens, after owning a pair of Solovair’s, there is a difference.
2025-01-09 23:50:30
26
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