@jesseitzler: In 1994 I started a company called “Hoopla”. I wrote theme songs for NBA teams. I would write them on “spec” and either mail the demos to the teams, cold call them for meetings, or just SHOW UP in their offices and try to get them to listen and buy my songs. Anyway, to “feel” like I had a real business I wanted an office. I was living in a 500 sq foot apartment that I shared with a roommate and had no space to work. So I made a deal with a friend that had a small stock brokerage company. They gave me a tiny office and in exchange I agreed to stay after hours and make cold calls for them from 6pm-midnight. Everyday they’d give me a list of thousands of names and numbers and I’d call and try and “qualify” people as leads. I HATED it. I was tired, it was unfulfilling and it felt slimy. Plus, i was cold calling while all my friends were at happy hour. Anyway, for every 500 people that hung up on me...I’d get ONE person to stay on the call that I could qualify. Those people...those 1 in 500 calls to get a “yes” sums up my JOURNEY.

Jesse Itzler

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Region: CA

Sunday 12 January 2025 00:52:50 GMT