What matters is you 🫵. Starbucks noticed a trend where everything felt impersonal and uncustomized. Whether it was a product, address, IP, or something else, corporations seemed to forget to include you. That’s when Starbucks decided to shake things up. Instead of just labeling your order with the drink you chose, they started putting your name on the cup. This simple touch added a personal connection between you and your favorite coffee ☕. Why does this matter? Including your customers in your product isn’t just a nice gesture—it’s a strategy. Acts like this build trust, foster connection, and create an identity that bridges the gap between your brand and your audience. But here’s the kicker: why do you think Starbucks misspells your name almost every single time? 🤔 #Starbucks #brand #branding #success #business #entrepeneur #buildingabusiness #marketing #commercial #publicty #personalisation #connection Credit: @starbucks - @richmanparadise