@shannonmckinstrie: Oh and guess what…sharing my “boring” life and on Instagram helped me build a 7-figure business from my couch. True story. And the reason you’re hearing the term “Comfort Creator” everywhere these days is because we’re shifting from generic “how-to” content to sharing personal perspectives and experiences. Instead of basic instructional guides, we’re focusing on relatable stories and sharing things based on our own experiences. For example…let’s say you’re a plumber 🛠️ Instead of “How to fix a leak” you would say “I just fixed a client’s sink last week with this one tool” and then share how. OR let’s say you’re a travel advisor 🗺️ Instead of “Where to travel if you have kids” you would do “This is my favorite destination as a travel advisor with young children. See? Small shift…way more personal and engaging (and comforting). I promise you don’t need an extraordinary life to create extraordinary content. Start where you are. Share what you have. And trust me—your audience will love it. BONUS PRO TIP: Here’s an idea to get you going: “If my best friend asked me _____ [insert something you specialize in] here’s what I would tell them…” This feels personal and like we’re getting the inside scoop from a BFF. Please share this with a friend who’s looking to grow a brand and business on Instagram and save for later ❤️ And follow me on IG for simple marketing tips, winning content ideas, and proven social media strategies that you can implement right away. Hugs!! #contentcreator #contentcreation #contentcreationtips #contentstrategist #contentstrategy #iggrowth #instagramgrowthtips #socialmediamarketing #socialmediastrategist #contentcreatortips

Shannon McKinstrie

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Tuesday 14 January 2025 19:24:00 GMT