@mange.marketing: HOW SNAPCHAT LOST $1.3 BILLION OVERNIGHT 💔 In 2018, Snapchat was riding high with a $24 billion valuation and 187 million daily users. Then, one mistake changed everything: 🔷 THE REDESIGN DISASTER Snapchat split the app, friends on the left, publishers on the right, to chase ad revenue. Users hated it. - 578,000 signed a petition - App ratings dropped to 1.8 stars - #DeleteSnapchat trended worldwide 🔷 THE KYLIE EFFECT Kylie Jenner, Gen Z royalty, tweeted: "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad." - By the next morning, Snapchat lost $1.3 billion in value. 🔷 THE AFTERMATH - Celebrities criticized Snapchat - Users moved to Instagram Stories - Kylie, who left Snapchat, made $590M selling cosmetics on Instagram two years later The lesson? Individual voices now rival entire corporations. Want to build your influence? Follow @mangemarketing for more tips! #mangemarketing #SocialMediaStrategy #SnapchatFail #InfluenceMarketing #KylieEffect #MarketingLessons #BrandingTips #BuildYourInfluence

1324

There are no more comments for this video.

To see more videos from user @mange.marketing, please go to the Tikwm homepage.