@shannonmckinstrie: I’m hooking you up big time today 🫶 And yes! The same goes for the words “We” or “Our”…so if you’re a team, this applies to you, too! And here’s the deal… We are sooooo over the generic content, and want to hear things from YOUR perspective and experiences. So this is your sign to make your content stand out and resonate more deeply with your audience. Because a tweak as small as this can have a BIG impact on your Reels reach, views, and engagement. It worked for my Reel last week about how I edit my talk to camera reels, and it’s helped my Reels Lab students, too. And don’t worry, “you” is still great too! The key is to grab attention with a personal angle in your hook, then shift the focus back to them in your script or caption. For example, if your on-screen text says, “Here’s how I ____” your verbal hook (if you’re talking to the camera) could be: “I heard you’ve been struggling with [insert problem], so here’s what I do to make it easier—and how you can do it, too!” Or you could put that focus in your caption instead! Happy creating! 🫶🫶🫶 #reelsideas #contentideas #contentstrategy #contentstrategist #contentstrategytips #instagramtipsandtricks #reelstipsandtricks

Shannon McKinstrie

Open In TikTok:

Region: US

Tuesday 21 January 2025 23:52:18 GMT