@eugbrandstrat: We’re witnessing the birth of a new leisure class. Post-luxury status symbols pt. 2: how the pendulum swing away from hustle culture is giving rise to a desire to be wasteful of your time, or hold vague job titles like Creative Director where you’re selling a perspective more than any specific product. Feat one of Australia’s only true luxury brands, Aesop. Yes, I believe Aesop is a luxury brand. #marketing #brandstrategy #luxury #marketingstrategy #brandmarketing #aesop

eugbrandstrat

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Friday 24 January 2025 01:00:00 GMT

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Comments

misscrisp :

Dude Creative Director is a real job and it’s hard.

2025-01-24 01:19:38

269

baklavamuncher012 :

some of us are unemployed and european

2025-01-24 13:25:52

1961

sky24567 :

Yep! Now it’s a 10AM Pilates session and a coffee on a weekday is a sign of luxury - when most people are working

2025-01-24 02:14:41

1988

pullup_or_shutupp :

real luxury is just doing what you want instead of chasing after status symbols

2025-01-24 10:18:23

2120

Justin LaGuff :

“How do we optimize wasting time”

2025-01-24 01:24:34

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Dave :

I’ve lived like this for 30 years

2025-01-24 05:06:42

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Robert Mawdsley :

What country is this? Because here in Italy nobody is optimising anything.

2025-01-24 07:21:30

912

Willa Tring :

Basically, the 90s are back.

2025-01-24 01:03:48

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