@mange.marketing: THE MISTAKE THAT KILLED KODAK 🔹 Kodak was once the biggest name in cameras—until it made a fatal mistake in December 1975. 🔹 That year, Kodak engineer Steven Sasson invented the digital camera. No film, no waiting—just instant photos. But when he pitched it to Kodak’s executives, they shut it down. They feared it would disrupt their film business. 🔹 So Steven took his idea elsewhere—straight to Sony. Sony embraced digital photography, and Kodak, stuck in the past, faded into obscurity. By 2012, they filed for bankruptcy. 🔹 The lesson? The biggest risk in business is refusing to evolve. Follow @mange.marketing for more bold insights! #mangemarketing #BusinessLessons #MarketingStrategy #BrandEvolution #DisruptOrBeDisrupted

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Tuesday 11 February 2025 19:11:53 GMT