@indianajeffreys: Sorry but I NEED to flag this fantastic brand lohause who are living, real-time proof that if premium brands get brave with their content, they can win big. Who are they? A small Portuguese eyewear brand. Just 1 year ago they were posting: product shots, offer announcements and boring, bland product videos. Before? Average views: 12k Now? Their average views are 500k with their last video hitting 2 Mil and they've gained more than 100k engaged, active followers who are there for MORE. How? They’ve completely reimagined how a niche brand can connect with its audience through a social-first, entertainment-driven approach: 1. Main character energy ↳Every single piece of their content revolves around the same relatable main character. ↳He talks directly to you, you immediately connect. ↳This creates consistency, familiarity, and a face for the brand. 2. Specific concept ↳ Turning social media into entertainment.  ↳ Their short, playful clips are more than ads—they’re stories you want to watch. 3. Content ecosystem ↳It’s smart, cost-effective, and scalable.  ↳Short-form clips are shot for social; then stills are extracted from those clips, and used as advertising visuals.  ↳It’s all interconnected and designed to reinforce brand recognition. These brands are deconstructing the old-school marketing funnel and flipping it on its head. They’re creating content that entertains, engages, and resonates on social platforms before anything else. This is what modern brand building looks like, not just for mass market, for ALL brands.

Indiana Jeffreys

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Region: GB

Tuesday 18 February 2025 18:12:40 GMT