@cambabine: Social media just ended the NBA All-Star Game. TV ads are dead as viewers dropped from 22.9M in 1993 to 4.7M in 2024. Clips hit TikTok before the game even ends and if stars like LeBron and Steph don’t care, why should fans? Live sports are struggling and old-school ads are wasted. Brands mastering social media win. If the NBA doesn’t adapt, its All-Star Game is done. If you’re still playing by ‘90s rules, you’re next.

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Sunday 23 February 2025 00:52:46 GMT