@adambreneman81: Schools are still obsessed with controlling their athletes — but in today’s world, it makes no sense. Athletes say and do whatever they want on social media.  NIL gives them more freedom than ever. YET, some head coaches and SIDs still try to micromanage every post & every word. Here’s the truth: The best way to build their brand — and the school’s — is to let athletes be themselves. #NIL #collegesports #sportsmedia

Adam Breneman

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Region: US

Monday 24 February 2025 04:03:27 GMT