@haouamoukhtar: haoua Thé ☕️

haoua Thé ☕️
haoua Thé ☕️
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Wednesday 26 February 2025 08:08:02 GMT
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What digital marketing channels have the biggest impact on helping quarterly earnings?  At NP Digital, we work with a lot of publicly traded companies.  And they all want the same thing, more profitable growth.  Now marketing isn’t the only thing that impacts quarterly earnings.  But we’ve seen some channels help more than others.  Here are the ones that we see have the biggest impact in order:  1. Conversion rate optimization – most publicly traded companies are already at scale.  So a 10 or 20% increase in conversions can have a massive impact on new revenue.  Most publicly traded companies that we have worked with tend to index low when it comes to conversion optimization investments.  2. App store marketing – everyone has phones and companies have apps, but very few publicly traded companies focus on organic app store marketing versus paid app store marketing.  It doesn’t mean paid ads are bad, but you can do a lot organically, which can really help move the needle.  3. SEO – most publicly traded companies have good domain authority.  But a lot of them mess up on basic SEO fundamentals.  Such as not having multiple pages going after the same keyword.  Or not updating the content on money pages often enough. Simple fixes can have a quick impact on rankings, especially for sites with high authority.  4. Email marketing – large companies tend to have lists.  But they don’t optimize their emails for sales.  Yes, sending more emails helps, but the real lift is from sending better-optimized emails.  The second big lift comes from scrubbing the email list.  If you send emails to people who don’t want your emails anymore it really hurts deliverability for anyone whom you send it to (even the people who want your emails).  5. Paid ads – paid ads are super expensive.  The cost really adds up, but it’s because it is effective.  The real lift we see isn’t from spending more money, it’s by fine-tuning the campaigns combined with working on the rest of the funnel.  Remember, the paid ads just drive people to your site, you still need to convert them by optimizing the landing pages and the rest of the funnel.  Now, typically large publicly traded companies are leveraging most marketing channels.  If they weren't the list would be different.  And works for them, may not work for you.  For example, if you don't have volume in visitors and sales, it's hard to do conversion rate optimization.
What digital marketing channels have the biggest impact on helping quarterly earnings? At NP Digital, we work with a lot of publicly traded companies. And they all want the same thing, more profitable growth. Now marketing isn’t the only thing that impacts quarterly earnings. But we’ve seen some channels help more than others. Here are the ones that we see have the biggest impact in order: 1. Conversion rate optimization – most publicly traded companies are already at scale. So a 10 or 20% increase in conversions can have a massive impact on new revenue. Most publicly traded companies that we have worked with tend to index low when it comes to conversion optimization investments. 2. App store marketing – everyone has phones and companies have apps, but very few publicly traded companies focus on organic app store marketing versus paid app store marketing. It doesn’t mean paid ads are bad, but you can do a lot organically, which can really help move the needle. 3. SEO – most publicly traded companies have good domain authority. But a lot of them mess up on basic SEO fundamentals. Such as not having multiple pages going after the same keyword. Or not updating the content on money pages often enough. Simple fixes can have a quick impact on rankings, especially for sites with high authority. 4. Email marketing – large companies tend to have lists. But they don’t optimize their emails for sales. Yes, sending more emails helps, but the real lift is from sending better-optimized emails. The second big lift comes from scrubbing the email list. If you send emails to people who don’t want your emails anymore it really hurts deliverability for anyone whom you send it to (even the people who want your emails). 5. Paid ads – paid ads are super expensive. The cost really adds up, but it’s because it is effective. The real lift we see isn’t from spending more money, it’s by fine-tuning the campaigns combined with working on the rest of the funnel. Remember, the paid ads just drive people to your site, you still need to convert them by optimizing the landing pages and the rest of the funnel. Now, typically large publicly traded companies are leveraging most marketing channels. If they weren't the list would be different. And works for them, may not work for you. For example, if you don't have volume in visitors and sales, it's hard to do conversion rate optimization.

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