@thelipsticklesbians: What I admire most about @Benefit Cosmetics is their unmatched ability to truly understand their consumer and anticipate their wants. A standout example of this for me is when they completely revolutionized the brow category. They recognized early on that brows were having a major moment, and instead of just riding the trend, they went all in. By expanding their brow lineup and making it a top priority, they didn’t just participate in the trend—they became the authority and literally dominated the entire category! That level of focus and commitment to delivering exactly what their customer wanted is what sets them apart, IMHO! Always interested to see where they head next #thelipsticklesbians #benefit #benetint #beautyhistory #productdevelopment #makeuphistory