@neilpatel: A Google VP once said that when almost 40% of young people use TikTok or Instagram for search instead of Google. So, what percentage of people use social media to search? Well, look at the chart below. Now, keep in mind that just because they use social media for search, it doesn’t mean that they don’t use Google. More so people are using multiple platforms for search, just like how you use multiple social media platforms.