@neilpatel: Most companies do SEO… aka “search engine optimization,”… but very few companies do the new form of SEO… aka “search everywhere optimization.” It’s where you focus on ranking organically on platforms like Instagram, TikTok, YouTube, Amazon, Apple App Store, ChatGPT, etc. It’s not as competitive as trying to rank on Google, but it will be over time. You better get a head start while you can.