@sophiemorrisofficial: Between what I was talking about in my reel last night with more and more small food producers getting more shelf space, and now this new range appearing in M&S, I’m feeling so optimistic that we will start to see more and more positive changes to our supermarket environment. Is this a very clever marketing strategy when the retailers know we are all reading labels and caring about ingredients? Yes it is very clever of them! Are cereals like this ever going to be a really nutritious breakfast? No. But that’s not the point… the point is retailers are taking seriously that people really care about the ingredients in their products, and now they are taking action by creating new products that are more minimally processed and with no unnecessary additives… and they’re making the ingredients the selling point!! I would love to see more products like this on the shelves where the front of the pack is showing the product for exactly what it is!! No hiding behind health claims or clever marketing, just a simple & clear ingredients list where we know straight away what we’re buying! If all the products in the supermarket had labels like that it would be so eye opening and there would be a lot less confusion about what’s a quality product and what’s not!! SO I’m taking from this a big positive that retailers are really listening to us… this movement of label reading and swapping to more minimally processed quality products is really and truly working! So thank you to all of you… it is because of us as a collective caring about the ingredients in our food that we have the power to really change the supermarket environment for the better! More quality minimally processed products and less ultra processed products and just think how amazing that will be for our kids future health 🫶 Let’s keep going!! 💪 #ultraprocessedfoods #cleverswaps #supermarketswaps #changeishappening
you are the first person I have ever taken seriously. you are doing amazing work. THANK YOU
2025-03-17 16:20:31
66
Sally :
my husband nearly threw me out of dunnes yesterday he picked up frozen breaded chicken I was shouting put that back the chicken is from China 😂 we have been eating it years i never checked the back
2025-03-17 15:51:07
63
timbudgenillustrator :
Packaging has a cool mid century vibe too 👍
2025-03-17 16:12:29
28
thereisalottobesaid :
I hope they get rewarded for this. Very clever of them 👏👏👏👏👏
2025-03-17 17:06:43
3
DREDD_YW :
M&S are the best.
2025-03-17 15:52:15
0
odette :
Amazing love this 🙌🏼
2025-03-17 21:26:58
0
K :
brilliant 👏👏👏
2025-03-17 17:59:53
1
the_simple_things2 :
We need all food labeling like this .
2025-03-17 16:08:31
53
sophiemorrisofficial :
#ingredientsmatter
2025-03-17 15:36:06
16
clintonmarine :
Well done, it's people like you that are forcing retailers to stop telling lies.
Thank you ❤️
2025-03-17 20:33:34
12
jeffpage85 :
As an American I envy the progress that you’re spearheading! I only shop online because the ingredient lists are easier to review…otherwise a shop would take hours🤦🏻♂️
2025-03-17 17:06:31
11
Andy :
It’s not new but they’ve pushed it more and nearly doubled it in price 😭
2025-03-17 17:09:26
5
Shop Smart, Grow Rich :
The Price is good too 😁
2025-03-17 15:50:25
5
tiktok_rachael :
they also have 3 ingredient oat milk 😊
2025-03-17 15:58:07
3
bl8ck_gold :
😳 Only corn 🌽 shown on the cornflakes box! Hmm 🧐 not sure I believe that, unless the “sugar” is written in the same colour as the background making it invisible to see🤣
2025-03-17 18:30:35
3
mojovirgo :
Wouldn’t it be better fortified?
2025-03-17 16:17:45
2
Aurora Paws 🐾 :
We love you! You've helped with this movement! ❤️
2025-03-17 18:17:51
2
Fiona Gallagher 111 ☘️ :
That’s a really good find and idea 👍
2025-03-17 16:49:14
2
CTM_9.5.227 :
never new bit just changed packaging and upped the price and kept their other ones too that arnt as transparent but are cheaper 🤣 to make u buy them why not just sell these ones
2025-03-17 18:35:05
2
mintymc :
you are making some difference and these big companies do keep track of tiktok and other forums fair play to you girl
2025-03-17 19:09:53
2
david nevin :
Can that be trusted 🤔🤔🤔
2025-03-17 21:16:50
1
chrisfeld :
Absolutely love their new simple packaging
2025-03-17 18:20:58
1
user6331267050000 :
You are absolutely brilliant. Thank you .
2025-03-17 18:37:46
1
TimButtons 🫒 :
I try and avoid M&S in view of their links to Zionism and genocide. Shame cause some of their products are ok.
2025-03-17 20:32:44
1
Don :
That’s how it should be !!
2025-03-17 21:41:52
1
Catherine :
Brilliant at last 👍
2025-03-18 00:20:18
1
Linda Phillips 🇮🇪 :
I love this!
2025-03-17 15:47:14
1
kellymolly31 :
#TheSophieEffect
2025-03-17 16:31:54
1
Fairview :
Well done
2025-03-17 16:29:53
1
Mel Stewart :
👏🏽 👏🏽 👏🏽
2025-03-19 17:15:39
0
tiktok101 :
🥰🥰🥰
2025-03-17 15:49:19
0
purcell.clare1 :
date syrup is not good for u
2025-03-17 22:02:36
0
purcell.clare1 :
lindt choc doesn't say it contains metal particles so unfortunately they all lie
2025-03-17 22:04:05
0
deemahon :
That's very welcome! 👌
2025-03-18 00:59:18
0
DGT74 :
well done M&S
2025-03-18 02:02:34
0
eilom61 :
👏👏👏
2025-03-18 11:45:23
0
Rachel :
❤️❤️❤️
2025-03-18 15:14:58
0
martin :
It's not food
2025-03-18 19:10:22
0
Stacey Sweets :
love this👌🏿👏🏽
2025-03-18 22:58:12
0
🌟Laura🌟 :
🔥🔥🔥🔥
2025-03-19 06:37:10
0
maguiharris :
Excellent! I been waiting for this all my life!
2025-03-19 22:29:37
0
Tara :
🥰
2025-03-20 13:29:47
0
Emerald Isle 888 🍀 ✝️ :
That’s brilliant 👏 that price is good also need food shop soon to M&S
2025-03-20 22:51:01
0
Wolfemomma 🇮🇪 mom of 3 :
👏👏👏
2025-04-03 08:44:09
0
Marie :
🥰🥰🥰
2025-04-03 11:52:20
0
Dee :
The only struggle with this is it's not fortified. This is though a better move from M&S
2025-04-20 16:18:50
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user2415050488086 :
Brilliant work 🙏🤩
2025-06-10 12:54:54
0
Amo :
👍👍👍
2025-03-17 19:52:55
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user7206578201265 :
Fantastic 👍
2025-03-17 17:27:25
0
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