@worthiemethod: Stop prioritizing an algorithm over your audience. I can almost immediately tell when a brand has a social strategy, but lacks a real strategy & brand vision. It’s easy to get caught in the cycle of prioritizing short fuse, wins, like virality or high performing social posts. But, I always encourage my clients to see the bigger picture & never abandon their brand values or audience desires in order to get more traction on social media. #businessowner #marketingstrategy #founder

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