@edwardcreates: i always heard gradients are off-limits for great logos. but this case study has really opened my eyes to see what’s possible. they say “know the rules to break the rules” but i guess i haven’t really done much rule-breaking in my own work. this is an excellent example of doing that well! incredible work by Firebelly who are honestly GOALS. their website is an endless well of inspiration. and their amazing scholarship program for nonprofits is soooo well crafted and fascinating. give them a follow! #branding #brandidentity #graphicdesign #logodesign