@sophiemorrisofficial: Heinz… is that really you?! 👀 This feels like a big step in the right direction. They’re clearly starting to listen to what people want: fewer additives, more real food, and proper transparency. If we want to shift the supermarket landscape towards less ultra processed foods, we need big food companies like this to change because they will always feature heavily in our supermarkets. We know they are clearly all about financial growth and so the only way they’ll change their approach to ingredients is if the demand is there for it! So this is a great sign that they see that the demand IS there for better quality ingredients!! Let’s keep the pressure on and keep choosing products made with whole food ingredients, whether from small Irish brands or big names finally doing better. Have you tried these sauces yet?! What are they like?? #sophiesswaps #cleverswaps #foodlabels #ultraprocessedfoods