@shannonmckinstrie: Have you noticed this shift? If you’re already creating content as a personal brand and using “creator style” hooks, you’re ahead of the game. But if you aren’t, this is your sign to start thinking less like a business and more like a creator. Because the smartest brands today are blending in 👀 They’re making content that feels personal, and you don’t even realize it’s a brand until you’re already hooked. Creators get how people scroll, which is why I’ve been following their lead for years. And this is why my students inside The Reels Lab have already made this shift, and why their content is getting results. Because I noticed this big shift over a year ago and began testing it out on my clients’ accounts, and we saw a huge uptick in engagement. Remember…the best marketing doesn’t feel like marketing. And now, the best branded content doesn’t even feel branded. EXAMPLES: ☕️Let’s say you own a coffee shop: Instead of saying: “Did you know our coffee shop has a play area?’ Try: “Did you know there’s a coffee shop in ____ [city] with a kids’ play area so you can finally finish a latte while it’s hot?” 💄Or let’s say you sell skin care products: Instead of saying: “Our latest lip combo for spring” Try: “POV: You find the best lip combo ever.” ✨Subtle shifts. BIGGGG impact.✨ It’s content that feels like a friend sharing something cool—not a brand yelling into the void. Thoughts? Sound off below! #contenttips #contentcreation #contenttipsandtricks #socialmediaforsmallbusiness

Shannon McKinstrie

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Tuesday 08 April 2025 18:21:42 GMT