@shannonmckinstrie: And here’s some example of SPECIFIC hooks ⤵️ My students have had huge success with these and now it’s your turn! GRAB YOUR INDUSTRY-SPECIFIC HOOK ⤵️ 🎥 FASHION/BLOGGER: Summer _____ [ex: Workwear/Brunch outfit] for ______ [type of person you create for. Ex: baddies on a budget/my midsize girlies]. 🎥 TRAVEL: POV: Your ____ [ex: villa] in _____ [location] has a ____ & ____ [insert what’s in the video so they can feel what it’s like to experience it]. 🎥 FOOD & BEVERAGE: When someone says they can’t find a ____ [type of food/drink] they like but haven’t tried our _____ [food/drink in the video] yet. 🎥 HEALTH/BEAUTY: The next time you ____ [ex: do your makeup/are craving ____ but want to eat healthy] try ______ [what they should do] to _____ [insert benefit]. 🎥 REALTORS: POV: You move to ____ [your city] and now you love ____, ____, & ____ [be specific and insert 3 things your town/city is known for] 🎥 ARTISTS/MAKERS: Not to interrupt your scrolling but check out this _____ I just ____ [created/painted]. 🎥 HOME INTERIORS: If you would describe your dream home style as _____ & _____ [ex: moody & inviting], you’re in the right place. 🎥 JEWELRY/CLOTHES: POV: You found _____ [ex: jewelry] that’s ____ [insert benefit. Ex: affordable] but _____ [another benefit. Ex: looks expensive] and _____ [another benefit. Ex: doesn’t tarnish]. REMEMBER TO BE DESCRIPTIVE & SPECIFIC because people don’t follow you for what you sell…they follow you for how you make them feel. #contentideas #contenttips #contentcreation #contentcreatortips
