@navytheory: We are so easily fooled 💀 They opened a fake luxury store called “Palessi” and invited influencers to check it out. The shoes were the same ones they normally sell for $20… but in this fancy setup, people paid $200, $400… even $600. They thought it was high-end designer stuff 💀 All because of the name, the store design, and the price tag. Branding really does change everything. #marketing #branding #luxury #palessi #payless #socialexperiment #perception #influencers #prankvideo #marketing101