@mledean: This is what most brands get wrong, they think they have a brand strategy, but what they have is a color palate with a logo. Yep - your brand is ghosting your strategy—and it shows. It starts here 👆 With your Brand Strategy: the soul-level stuff most founders skip because it’s not as “sexy” as a photoshoot or new website. But skipping this part? Leads to surface-level marketing, fuzzy messaging, and offers that don’t convert. Inside Brand Reset Lab, I walk you through the real foundation of your brand—your purpose, vision, values, audience, and positioning—so you can stop second-guessing and finally show up like the leader you are. Week 1 is all about getting grounded in who you are and what your brand actually stands for. If your brand’s been shape-shifting to match every trend or client request—it’s time to reset. ⚡ Doors are open. *********** 🪩 DM me 'BRAND RESET' to learn how you can be part of the next power group cohort #fyp #branding #brandingconsultant #branddevelopment #brandpositioning #purposedriven
Emily Dean | Brand Strategy
Region: CR
Tuesday 20 May 2025 23:57:23 GMT
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Merag Shahzad | MARKETING :
great reminder, but why did you cut out Kenny Song as the creator of this chart ? 😅
2025-05-23 17:12:55
36
Brian | Marketing :
So much focus on the visual side of brand strategy
2025-05-29 14:31:02
10
Angelique 🦋 :
“a colour palette and a Canva account” absolutely CACKLED out loud - gold 😂
2025-05-25 10:19:03
507
Laura :
Love the content! In my experience, being too structured with your brand in the earlier days can become redundant as you often have to pivot the business in different directions - you mentioned that founders don’t go deep enough with their brand strat, was this at the pitching stage or later? Ty 😊
2025-06-05 19:48:08
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Brand, Identity & Systems :
this 100%! brand strategy is the foundation of your biz
2025-05-22 21:11:45
132
Sydney Simwanza :
I took a course that covers all this. Thank you for summarizing it
2025-05-27 17:49:30
5
lynnnnnnnnn :
no because I design logos (very amatuer) and can't get enough experience because they dont know who they are - and I create logos for who they "think" they are - but always "doesn't resonate"
2025-06-04 02:08:33
5
Six Wonders 🤔🤣🌎 (the world) :
30secs in... instant save, like, follow 💯💯
2025-05-24 10:39:56
8
Camilla Nanai :
This has to be the clearest overview of what 'Brand' is that I have seen!
2025-05-23 03:57:49
8
Floki and mee :
I’m sorry but your visual brand is definitely your logo, your color palette and your ig aesthetics. And everything else that goes into your BRANDbook. But you definitely have to have a STORY.
2025-05-23 11:50:37
9
bee 💛 :
Can you use these charts and make a real life example of a brand
2025-05-23 07:58:21
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Kreda Thee Strategist :
Man! You really broke this down. Many don't understand that positioning piece. I've seen people say that they only have to "say on LinkedIn" who they are and that's positioning... lol NOT
2025-06-09 21:41:55
7
Wren Ai :
brand is culture not colors
2025-06-04 19:28:39
8
aleenbb🇨🇦🇨🇦 :
True brand strategy - audience (clients or market ) ! thank you ♥️
2025-05-30 18:36:46
9
o|o :
Maybe super charge your model with ‘what we will do’ and ‘what we won’t do’. Too many do this exercise then ignore it & weaken their brand.
2025-05-25 12:45:14
18
nidhi 🌻 :
i work in marketing and this is GOLD! 💗 thanks so much
2025-05-27 17:46:51
10
Nōcho :
Can you discuss the strategy for Yellowstone? It was obviously successful.
2025-06-05 20:32:57
1
FAST Digimedia :
Very insightful, thanks 👍🥰
2025-05-28 13:32:26
5
Charles C Ndubakwenda Jr :
I have also noticed that Poor Brand Strategy also affects how employees work. I observe employee behavior and immediately know that the Brand Strategy is poor.
2025-05-25 07:45:19
6
Bare Hands :
A great way to see if your brand values are being communicated is to ask ChatGPT give you a summary. If it doesn’t sync, then you have work to do
2025-06-04 03:11:33
5
⃟ :
Do you offer courses?
2026-06-20 00:19:32
0
MOGBO STEPHANIE | SMM :
“Your brand is not your logo”
2026-07-20 08:24:57
3
Loonie Webber :
I love how positioning is explained. That's where strategy that leads to conversions lives in.
2026-06-18 08:43:54
2
thedragonbaereviews :
It’s so difficult expressing the importance of this in a world where so many brands are too trendy obsessed. They want to skip all the foundational work and just right into chasing trends.
2026-06-19 16:44:55
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