@jakeheyen: Welcome to the @Bare Performance Nutrition backyard ultramarathon (collab post with @Tatum Brandt) This is a last-man-standing-style race where racers run a 4.2 mile loop every hour, on the hour out at the founder’s ranch in Texas. And it was BRUTAL. 132 runners started, and the race was only called at loop 57 with two runners remaining due to intense storms, the incredible last men standing were @Kim Gottwald and @kendallpfx Everyone else got a horseshoe medal with “DNF” Every lap is a mental game. Can you go one more? That’s the whole point, the ethos of Nick Bare and BPN - it’s not always you have a brand tagline that is as deeply authentic as this one, and to host an event that so literally embodies the motto is pure genius. They livestreamed the race and at times had over 17k viewers tuning in just to see if the runners would go one more lap. Huge congrats to all the runners and to the INCREDIBLE crew and team at BPN running cameras, taking care of folks, and putting on what will go down in history as the race of a lifetime for many. Brands, take notes. This one was something special. #bpn #g1m #g1multra #ultramarathon #fitnessbrand #brandmarketing #brandstrategy #marketingstrategy #goonemore

Jake Heyen

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Tuesday 27 May 2025 04:26:11 GMT