@spcorrigan: A Secret Smartphone Company? It’s the most popular phone in Indonesia… but no one knows who makes it. Even the people using it have never heard of the company behind it. While Apple’s latest phone was once banned in Indonesia, and flagship phones keep getting more expensive, this mystery brand quietly took over the market. How? By doing what the tech giants often can’t: -Build phones people can actually afford -Design for real-world use -And make the phones in Indonesia. That last part? It’s not just local pride. It’s strategic. Indonesia has a rule called TKDN, a local content requirement. If your phone doesn’t meet at least 35% local content, you’ll need complicated workarounds or costly commitments just to get it approved. Some brands like Apple and Google have had to rethink their approach here. Both have steered clear of manufacturing in Indonesia altogether, since they’re focused on export, and local content rules don’t always fit with global supply chains. But if your goal is to win in Indonesia? You don’t just follow the rules, you understand the market. From pricing to features to how people actually use their phones, that’s what really makes the difference. So while the big names chase specs, folding screens, and NASA grade cameras, this company quietly captured the segment that matters most: Phones that people can actually buy. Note: This video is not sponsored. #indonesia #bisnis #transsionholdings @Transsion Holdings @Transsion Manufacturing #teknologi #technology

Shawnc

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Wednesday 28 May 2025 14:15:11 GMT