@mbartawi: No one wanted to rent to us. We had no shop, no brand, just an idea. And every mall asked the same thing: “Where’s your existing location?” We didn’t have one. So in 2015, we took the only thing we could afford — a tiny shop in the back of a building. Bad location. No walk-ins. We poured everything we had into it. Broke. Maxed out. No backup. But low rent meant one thing: We could survive on delivery. So we focused on that. Signed up for Deliveroo, Uber Eats. Became one of the first healthy food brands on those platforms. We thought the bad location would kill us. But it forced us to play the right game early.

mbartawi

Open In TikTok:

Region: AE

Monday 16 June 2025 14:05:00 GMT