@neilpatel: AI search is more valuable than traditional search. Look how it drives a fraction of the traffic, but a large percentage of the sales. We looked at 50 B2B and 43 B2C companies that all generate at least 10 million dollars in annual sales to see what percent of their traffic comes from AI platforms versus traditional search. We also looked at how many sales are driven by each channel. AI traffic converts much higher. One reason is that when people use platforms like ChatGPT, they are doing their research on the platform and are much more ready to make a purchase when they click over. With traditional search, people research by clicking over to your website. With platforms like ChatGPT, you get a lot of impressions, but unlike traditional search, they don’t click over to learn more… they stay on the platform to keep doing their research.

Neil Patel

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Friday 20 June 2025 22:22:24 GMT