@cameo_labs: Everyone’s rushing to declare the death of Google Search. You have probably seen the headlines. “ChatGPT is replacing Google.” “Search is over.” “AI will destroy the google ad business ” So what is the reality? Google has lost a tiny bit of market share (less than 1%). But that’s market share, not total volume. In fact, Google’s actual search volume is up over 21% year-over-year. So while competitors nibble at the edges, the number of queries running through Google continues to grow and grow at massive scale. The narrative that Google is losing its grip? Not backed by the data. And here’s where it does get interesting. While everyone’s watching the search bar, Google is playing a much bigger, longer game. They’re integrating AI across their entire ecosystem and giving people the generative tools where they’re actually doing the work
