@neilpatel: Are AI Overviews affecting branded searches? Branded searches make up roughly 1/3 of the Google searches. Keep in mind, there are roughly 13.7 billion daily Google searches, so that comes out to 4.5 billion daily branded searches. We took a sample of 1.5 million search queries, and it looks like AI Overviews aren’t affecting branded searches too often.

Neil Patel

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Friday 27 June 2025 23:11:01 GMT