@prasjain: everyone has used @ClassPass to try out a new workout class – but here’s what we can learn from how @payalkadakiapujji built it into a billion dollar company. – don’t ignore the everyday annoyances, they could point to a billion-dollar blind spots. – iteration > inspiration: the first AND second version flopped. it took multiple pivots before ClassPass became what it is today. obsession with the problem > attachment to the pitch deck. – do what you enjoy – she stepped down as ceo  because she wanted to focus on what she could do best let me know who to do next 🤓 #business #founder #workout #exercise #health #wellness #branding #founderstories #southasian #femalefounder #startup #entrepreneurship