@thefinanceinfo: Rory Sutherland explains why Dishoom in London is so popular — and it’s not just the food. Their loyalty programme uses a genius marketing trick: every time you dine, you roll a dice. If you get a 6, your meal is free. It’s a tiny chance, but it creates excitement, loyalty, and a story people love to share. Proof that smart psychology can make a restaurant unforgettable. 🎲✨#psychology #marketing #dishoom #economy
Dishoom is for people who don’t like Indian food but think they should
2025-07-04 12:35:21
39
Stuart Brain :
It’s not a discount of 16.6%. 16.6% is the chances of rolling a 6 and getting your meal for free, in which case it’s 100% discount.
2025-07-04 11:00:55
6
Dezzy :
but on the other hand, if someone rolls a 6 first time they never go back as they've used up their luck
2025-07-03 13:47:53
787
TheCobDad :
it also encourages people to go during off hours, and it you dont get your meal for free, it encourages you to come back cause you feel you're more likely next rime
2025-07-03 18:14:31
1204
. :
Rory is such a breeze talker
2025-07-03 15:25:33
480
Rinkz187 :
Also making people wait outside and serve them chai - people see this and think we have to try that place looks amazing
2025-07-03 16:55:09
65
CatsWorld :
that spit on the side of his mouth was winding me up all video
2025-07-03 21:26:16
703
hannahm2109 :
Got the dice.. it’s a lovely keyring. Wouldn’t want to give it back
2025-07-03 14:39:38
176
MrHumvee :
Do they need a gambling license to offer this deal?
2025-07-03 14:18:21
9
TheMentalWallet :
has anyone actually rolled a 6?
2025-07-03 11:07:37
26
Zoplo app :
we went for our Christmas party (11 of us) rolled the dice and got a 6. Was absolutely insane scenes.
2025-07-04 14:08:22
95
JasonIsInVegas :
John Thomas Steakhouse in Ithaca, NY used to do something very similar starting over 30 years ago.
2025-07-09 00:06:13
0
The Finance Info :
Have you been?
2025-07-03 11:03:56
6
Anti :
Their masala chai is amazing
2025-07-03 18:02:10
6
user2529469074825 :
22 years ago we were doing this at Chicago Rock Cafe at your traditional "happy hour" times. People were deeply suspicious and lots just wouldn't bother and thought we were scamming them somehow lol.
2025-07-03 14:24:16
13
bookwormsandy4 :
16.6% promotion for the restaurant but 100% discount for one out of six customers…
2025-07-03 18:14:14
10
Mankz :
Dishoom, the best Indian restaurant in London fineeee
2025-07-03 20:16:01
25
The Real Joker :
Ive had the Edinburgh one.. been 6 times.. paid once!
2025-07-03 18:40:48
5
WS :
Dishoom is the Indian Nando’s 🤣🤣🤣🤣
2025-07-04 13:16:40
17
F :
RIP Diogo Jota
2025-07-03 18:42:33
7
rossmoorcroft :
Why’s he foaming at the mouth 🤣
2025-07-05 15:53:07
0
Craig • Haggis.In.Japan :
It’s not a loyalty program. Anyone can get the key ring to get a dice roll. Just be nice to your server and ask for a key ring at the end ☺️☺️
2025-07-04 07:02:46
3
Martin Gear :
Filling up the restaurant early is genius in itself.
2025-07-03 23:37:30
4
Samia :
It’s a keyring. You show the keyring and they give you the dice. Wouldn’t make sense to give out dice they’re not identifiable
2025-07-05 06:27:01
3
Eddie Land :
Got a £200 bill for free when I rolled a 6. It was on my birthday as well
2025-07-03 18:41:01
4
To see more videos from user @thefinanceinfo, please go to the Tikwm
homepage.