@neilpatel: Should you keep paying the same influencers over and over again? We looked at 10 companies that each pay over 200 influencers every month. We all know there are diminishing returns to pay the same person to promote a brand continually, but how does the ROI look over 12 months? Check out the results. Remember, there are brand and long-term benefits that aren’t easy to calculate or show in the graph.