@saradaviescc: So I am totally over the whole ‘retinol’ thing. This time last year, I switched to Protinol - it’s clinically shown to be better than retinol and gentler on the skin, and it’s genuinely been a game changer! I use the Anew range from @avon_uk - they challenged me last year, when I joined the team as Chief Inspiration Officer, to take their ‘7 Day Challenge’ and honestly, 365 days later I’m still going because my skin loves it. I really did notice a difference in just 7 days - Protinol helps restore years of collagen loss for plump, firmer-looking skin in a week, which is exactly what I needed. Now I’m in my 40s, a solid skincare routine is more important than ever, and you know me, I’ll try everything until I find what actually works. I’m a total Protinol convert these days. I’ve also just added the new Anew Skin Renewal Power Multi-Protection Shield Day Cream with SPF15 to my routine. It’s formulated with anti-irritant technology so it’s safe for daily use, even in sunlight – perfect for summer and just makes the whole routine feel complete. If anyone else has switched to Protinol (or is trying the new day cream), let me know how you’re finding it too! #BetterThanRetinol

Sara Davies MBE

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Saturday 12 July 2025 08:10:20 GMT