@jakeabrams21: Why the downfall of Hubs Life is a case study in enemy marketing gone horribly wrong. #marketing #hubslife #influencerculture #enemymarketing

Jake Abrams | AI & advertising
Jake Abrams | AI & advertising
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Region: US
Sunday 13 July 2025 19:04:21 GMT
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jakenotfromstatefarm_
JakeNotFromStateFarm :
It’s literally no hate to Hubs Life, like I don’t wish him to be unsuccessful. It’s just a wild move. He abandoned his brand. Imagine if KFC went only Vegan, or Disney ventured into 🌽
2025-07-14 14:07:06
1246
brklynbaby_89
Brklynbaby_89 :
If I were to build my platform solely around my 9-5, gain a large following, and monetize it, then I wouldn’t quit my 9-5. The 9-5 became more than just a 9-5 and he failed to see that.
2025-07-14 11:22:49
777
b_k_864
BK :
dude should've just keep walking to work then going home 😂
2025-07-14 13:03:12
1654
redoutlets
wintersty :
Damn this is the best description of it that I’ve heard so far
2025-07-13 21:39:22
456
kristinyeehall
k✨ :
I’ve supported him for the last couple of years until I saw that live stream. It was so weird he was asking people to “pay his mortgage” with the galaxy thing.. never said a WORD about the victims. I unfollowed that night. I saw what everyone else sees finally 😢
2025-07-14 02:04:47
914
dem0nthyme
carson :
Ppl in marketing always explain the simplest things using unnecessary terminology
2025-07-14 15:38:18
210
glugluglugluglug1
Impersonator :
If he has a sense of humor, can take being the brunt of joke, has some self awareness and a little humility- he can still salvage some of this.
2025-07-14 00:18:38
385
0.__sunflower_.0
0.__sunflower_.0 :
I agree with you. I think he should have shared his existential crisis with his followers to “ask there advice” — they would be rooting for him to take the risk they were to scared to take. Totally different outcome from sneaking to a fake office.
2025-07-14 03:35:39
462
itsjennbehappy
itsjennbehappy :
It’s a giant bait and switch, essentially
2025-07-13 23:35:29
216
mrsstuartlittle
Hannah :
Remi bader also did this
2025-07-14 12:37:07
321
parrch
Parrish Ruiz De Vela :
Same thing Southwest Airlines pulled IMO. Bags fly free, no assigned seats - ceo said that’s not “our” identity. Actually it always has been!!!!!
2025-07-14 17:49:13
110
randy.gov
randy.t :
He was corporate propaganda 🤣 we need 4 days workweeks
2025-07-14 11:48:13
236
antoangu
Antonio M. Anguiano :
He marketed himself as a ‘normal guy’ but he wasn’t. He owns a home in an upper class neighborhood in DFW (Plano) in his 20s. You can’t afford that without family wealth. That’s why it was an easy move for him to leave a job with benefits.
2025-07-14 19:23:24
116
passengersideshooter_
passengersideshooter_ :
My issue is that he doesn’t take accountability. He calls his supporters “haters” when they ask him anything about quitting his job. His mistake is not communicating his career change with his core audience and renting a office pretending he still has a 9-5
2025-07-14 01:42:33
151
chris_diazzzz
Chris :
Damn, no one has said it better. 👏
2025-07-14 04:14:33
80
sonniebois
Sunnieboi :
Has anyone ever called you Bill Hader? Love your content, btw.
2025-07-13 22:44:31
8
meghancathryn
Meghan Cathryn :
This is EXACTLYYYYYY what happened
2025-07-14 17:58:05
17
yes_trip7
YES_TRIP :
10 years in marketing here- you are absolutely correct!!
2025-07-14 19:02:27
21
lauradalpini
Laura Dalpini DeCrescenzo :
Send me a galaxy bro ✨
2025-07-15 14:00:26
5
mkolsen02
MKOlsen :
Wait why did he quit his job if he wasn't actually making enough as an influencer to live off? Did he just get too cocky? Never followed the guy but these posts keep popping up on my fyp.
2025-07-14 15:27:10
27
doublebuttons
doublebuttons :
lol you just described the current Republican Party especially a la Epstein
2025-07-16 21:45:44
5
smllbbq
smllbbq :
people liked seeing the “normal/average” working person represented, we don’t need more aspiring “influencers” begging for money on live so they don’t have to get jobs
2025-07-14 15:59:46
6
themelanieyvette
themelanieyvette :
As someone who works in marketing he also didn’t think or plan out his brand deal opportunities nor did he try to forecast what’s to come next with influencers. There are plenty of brands, esp the boring CPG brands I’ve worked for, that could have made for clever partnerships.
2025-07-14 06:41:38
39
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