@runneralerts: How did a garden hose inspire the first On running shoe?⁠ ⁠ Back in 2010, former Swiss Ironman champion Olivier Bernhard had an unusual idea that would change running shoes forever. ⁠ ⁠ His first prototype? Far from high-tech — just pieces of garden hose glued to the bottom of an old sneaker, held together with masking tape.⁠ ⁠ Bernhard’s goal was simple: to create a new running sensation — one that felt like “running on clouds.” That vision became the foundation of CloudTec, born from his early experiments with hose-shaped cushioning that would eventually redefine the feel of a running shoe.⁠ ⁠ 📸 Video by RUNNERALERTS⁠ ⁠ #onrunning #Running #runningshoes #runninghistory⁠

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Monday 14 July 2025 14:59:28 GMT