@aprilm1107: ☆I received this product for free in exchange for my honest review☆ Thank you to The Insiders & @Sally Beauty ColorCharm by Wella Permanent Cream Color 7A Medium Smokey Ash Blonde I recently used a product on my hair that left it with an orange tone, so I was on the lookout for something to cancel that out. The Wella ColorCharm Medium Smokey Ash Blonde Permanent Color Cream worked very gently on my level 7(ish) hair. I mixed the color cream with 10 volume developer because I wanted it to deposit the color and not lift any. I left it on for the full 45 minutes suggested. I did my roots first and then after 20 minutes added it to the rest of my hair. I left my bangs out until the last 10 minutes of processing. I love the way it turned out and it was easy to use. It lightened up slightly since I first applied it, but it still has a nice ashy, not orange tone. My hair felt so soft afterwards and it didn't have a chemical smell for days like some dyes can leave you with. I would use the same color again! #theinsiders #wellacolorcharm #sallybeauty #complimentary #permanenthaircolor